ELEVATOR PITCH At this season, I would like to write about Elevator Pitch. It is important to develop one for personal use or corporate function. People would ask; If you meet with an influential person in an elevator (lift) or in a party, and you are opportune to speak with him/her, what will you say or how will you introduce yourself to gain audience? This is where an Elevator Pitch comes in. Elevator Pitch is a statement that introduces you to a prospect and gives you an opportunity to gain recognition, audience, or even strike a business deal. Elements of an Elevator Pitch: 1. Attention 2. Reality Check 3. Credibility Boost 4. Short and Sweet 5. Customer/People's Story 6. Surprise Ending. Questions Your Elevator Pitch Must Answer: 1. Who are you? 2. What does your company do? 3. What is your Value Proposition (Strengths)? 4. Where do you want to be? Example of and Elevator Pitch: ...
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